Doubleshot × Lagom: two teams with the same desire – to engage new readers and viewers, to work with independent brands and talk about modern lifestyle.
We met Elliot and Samantha, editors and founders of Lagom magazine to work on a new collaboration which would mix video, photography and copy as a way to approach lifestyle brands and projects.
The aim is to create short films that reveal not only good storytelling content for the public but also to affirm a style, ethos and approach that matters to us.
Creativity is a mix of skills, ideas and practice.
Elliot and Samantha gave us a selection of subjects. Horse Cycles appealed to us as an authentic independent lifestyle brand.
We flew to New York and headed to Horse Cycles’ Brooklyn-based studio, ready to shoot with limited time and equipment.
We prepared questions and designed an outline storyboard for our shoot the next day.
We met Thomas in a nearby café and spent a couple of hours with him sharing ideas over coffee.
His cat Charles observed the interview and the heat from the coffee warmed our cold hands. It was -2° outside.
Thomas shared his unique story through vibrant words and exciting ideas. During the post-production process we selected the best soundbites.
The video combines close-ups using neutral tones to highlight Thomas’ craft, and an intentional dramatic soundtrack to emphasise his story.