7 common video marketing mistakes

  Video marketing is an incredible way to engage with your customers. However, we see a lot of videos online that are not only poorly produced but poorly marketed, which sadly is probably doing more harm than good. To strengthen your video marketing strategy and help you head down the right path, here are the […]

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Our 5 favourite Christmas ads of 2016

  It’s now December which means it’s socially acceptable to talk about all things Christmas! So here are our five favourite Christmas ads of this year: In 5th place: Heathrow Airport – Coming Home For Christmas Just what we want at this festive time of year, an adorable animation about spending Christmas with your loved […]

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Bye Bye Vine – Saying goodbye to the first micro-video platform.

  Back in 2012 Twitter purchased the video hosting site Vine. Originally Vine pitched the idea to Twitter as a way for people to catch casual moments about their lives and share them with friends, but since then it’s taken off to companies who want to challenge themselves by creating engaging video content with only […]

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Vertical video: it’s stupid, but we need to embrace it.

  So this rant story starts a few years ago. Our friends who were completely new to filming, would whip out their smartphones and shoot without thinking. When they went to upload their videos they’d then be faced with horrible black bars on the side of their now tiny film. Oh how we’d laugh, “amateurs” […]

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Micro video: Creating video for Instagram, Snapchat & Vine

  Micro videos are all around us. They have become so popular that we don’t even think about them as videos anymore. This short-form video content has become a vital part of marketing for brands. If you aren’t creating micro videos yet, you’re missing a trick. Don’t know what on earth a micro video is? […]

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4 adverts so bad brands pulled them

At Doubleshot we always emphasise the importance of pre-production, because planning a successful shoot is about so much more than just organising a bit of kit. Unfortunately, it seems like some brands jump straight into the filming stage without really thinking about their story or their brand’s reputation. We’ve put together our favourite examples: Four […]

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Video Marketing Trends Guide 2016/2017

  Unless you’ve been living under a rock for 8 months, you’ll know that 2016 is the year of video marketing. We’ve narrowed down the top 10 video marketing trends and you can start to get involved with then between now and 2017. Click here to get your free trends guide » As always Doubleshot can help […]

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3 ways to promote your app using video marketing

  When you think about marketing an app it’s really easy to get carried away with the fact that it’s an app you’re promoting. Yes, app promotion is new, but marketing hasn’t changed. You are still simply promoting a product to a consumer and trying to leave a positive impression. So what is the first […]

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5 myths about corporate video

  We work with corporate clients all the time and sadly we hear the same myths over and over again. We think it’s about time we expose these misconceptions about corporate video. Here are the five myths we hear the most: 1. “Video is too expensive.” Videos shouldn’t feel like an expensive trend that is […]

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Choosing the best thumbnail for your video

  A great thumbnail will drive viewers to your video. It’s the most important aspect of posting a video online. So why would you allow a machine to pick one at random for you? Here are some tips for choosing the perfect thumbnail: Picking a frame. We recently uploaded a video interview with Jon Payne […]

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5 YouTube Pre-roll Ads That Got Our Attention

  YouTube pre-rolls ads are becoming an increasingly popular way for businesses to market themselves. If you aren’t already familiar with how they work, you can make your video ad appear before any other video on YouTube, however, viewers only have to watch the first 5 seconds before they can skip your ad. This means […]

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Stealing or Sharing: are you breaking the copyright law?

  We created this video with the band Lion Babe to promote the new Rolls-Royce Wraith Inspired by Music. This video combines royalty free music and 30 seconds of Lion Babes’ original tracks; which inspired us to write this article about music rights. A problem a lot of individuals and businesses encounter is that they […]

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